Chevrolet cars – a guide to this popular car

Chevrolet cars are a popular choice with American drivers and motorists the world over. But would you like to know more about this long-standing American car brand? This article will tell you all about the founding of the Chevrolet car company and tell you a little bit more about how this manufacturer has grown to become one of the faces of US car manufacturing.

Also affectionately known as the ‘Chevy’, the Chevrolet car was first founded in 1911 on 8th November by Louis Chevrolet. He was a racing driver who joined forces with William Durant of General Motors in order to create a new brand of vehicles. After being muscled out of the General Motors corporation, Durant went on to take over the Flint Wagon Works and the subsequent control of two car companies. The Chevrolet car brand was started up as part of this conglomerate. The first cars came as part of the Series C Classic Six and the company began to develop its corporate branding. The bowtie emblem was thought up in 1913 and is thought to come from a French wallpaper design.

Production began at a car plant in Toronto, Canada where the McLaughlin-Buick company agree to make the body for the Chevy. A few years later, they had managed to gain enough power as a company to buy their General Motors shares and gain a majority foothold. They became an important brand that typified American motoring throughout the 1950s and 1960s. In a record year of buying and leasing Chevrolet cars in 1963, one in every ten cars sold in the US was one from their range. They have gone on to have strong market shares in countries such as Malaysia, India, Japan and the Middle East with growing markets across regions such as Europe and South Africa.